6 Things Investors Want to Know Before They Invest6 Things Investors Want to Know Before They InvestHave you ever wondered what investors really want to know before they invest? Investors are people just like you, whether they are angel investors, banking experts, or venture capitalists, they are all unique to their approach. However, there are certain factors that can span the divide and reach any investor as a sign that your company, startup, or idea is a good investment.The key elements include establishing if you are a good fit for their portfolio, the location, size, and age of your company, share of the market, a solid revenue plan, and an extensive knowledge of your customer. Most importantly, you should have a strong sense of purpose and identity and the ability to convey your vision to potential investors. We have put together the following graphic as a handy guide of key factors to remember when reaching out to investors.